Experience Optimization
In today's digital world, your customer's first interaction with your business is often online. Their first visit to your website can set the tone for the entire customer relationship. I'm here to help optimize that first experience to leave a positive first impression and influence trust.
What is experience optimization?
Experience optimization is the process of enhancing your customer's experience by analyzing and improving their interactions with your brand, product, or service. I achieve this by ensuring your digital presence provides a seamless experience that exceeds your customer's expectations.
Experience Optimization Services
FAQs
Where can I park? Does your business accept credit card tips? Are you open on Sundays? People have questions and you should have answers!
My goal is to help remove any friction that may prevent your customer from choosing to do business with you. Consider this an anxious girl's guide to content marketing.
NAP Alignment
NAP is an acronym for Name, Address, Phone Number. NAP Alignment is a traditional SEO tactic for ensuring your name, address, and phone number are consistent across the web. Both Google and humans like to see accurate, consistent information for businesses across the web. This information should extend to other areas of your business such as hours, contact information, and more.
User Experience
User Experience (UX) is how a customer interacts with your website. You can go down a deep rabbit hole of UX, but I'm here to cover the basics:
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Mobile / desktop experience
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Website navigation structure
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Content hierarchy / content pillars
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Broken links